Disney CEO Bob Iger announced a new bundle offer that will include the company’s three main streaming services – ESPN+, Hulu and the upcoming Disney+ – all for the same price as a standard Netflix subscription ($ 12.99 per month in the US).
Iger made the announcement during a call with investors today, and was picked up quickly by The Verge.
The bundle, which is only available in the US, will almost certainly put pressure on Netflix and Amazon who have similarly priced services – and could be a key strategy in getting folks to ditch those services for ones offered by Disney.
“The positive response to our direct-to-consumer strategy has been gratifying, and the integration of the businesses we acquired from 21st Century Fox only increases our confidence in our ability to leverage decades of iconic storytelling and the powerful creative engines across the entire company to deliver an extraordinary value proposition to consumers,” Iger said in a press release accompanying the announcement.
Of course if you don’t want all three services, Disney+, Hulu and ESPN+ will still all be available separately for $ 6.99, $ 5.99 and $ 4.99 per month respectively.
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